by School holidays are in full swing but it can be hard to believe this is peak summer for anyone who finds themselves on a UK beach.
Record rain has struck the UK, leading to a rise in last-minute holiday booking, travel agencies report.
One of these last-minute bookers is Eastbourne hairdresser Kate Lodge, who said she will “pay whatever” for a holiday abroad.
She just wants to have a holiday where she and her son can get some sun.
Kate said many of her customers share her concerns.
“You can’t really get cheap last minute holidays anymore,” she said.
“But I don’t want to book time off for my holiday and for it to be raining all week. I’m wearing winter clothes and its August. I don’t mind what it takes, I’ll be getting on the plane.”
Lucy Hancock, a customer at the salon, said she did the same in July, taking a last minute trip to Italy.
“The weather was looking pretty iffy that week. My daughter was off school, so rather than her just lying around being on her phone all day we decided to do a quick five day trip,” she said.
As Lucy gets her hair done, she explains she would never have considered having a UK summer this July. Covid prevented her from going away in the previous years, and this year the weather was too temperamental.
For some people, travelling now may be out of the question. The cost-of-living crisis has hit families hard, and package holidays are more expensive this year than ever. Firefighters are battling to control wildfires in Portugal, after fires in Greece ruined many people’s holidays in July. Concern over climate change has also raised questions over how often we should fly.
Julia Lo Bue-Said runs Advantage Travel Partnership, a network of independent travel agents who claim to represent around 20% of travel agents. She told the BBC 18% of bookings within the last month have been for travel in August, a much higher proportion than the 4% she would normally expect.
The end of travel restrictions following the pandemic means this year bookings are higher than last year. But the BBC spoke to eleven major travel agencies, and most said they have also noticed a peak in last minute bookings specifically during the rainy summer months.
OnTheBeach told the BBC that fewer people had booked holidays during June when the UK was enjoying a mini-heatwave. “But as soon as we experienced a wet July, bookings increased,” the operator said.
A spokesperson for Jet2 said the weather led their customers to become more flexible over their holiday destination. “More people are simply looking to get away this summer and swap the UK weather for some sunshine regardless of the destination,” they said.
Trevor Ridler, regional manager for Fred Olsen Travel Agent, in Eastbourne, said he had seen last minute bookings rise 25% compared to pre-pandemic levels, despite cost-of-living pressures.
“People are still wanting that holiday and they are willing to make sacrifices to get that.
“For many clients, the holiday is the most important thing. Maybe over that bit of decorating.”
